The Copy Workshop Workbook

The Copy Workshop Workbook

By Bruce Bendinger

  • Release Date : 2013-04-11
  • Genre : Marketing & Sales
  • FIle Size : 939.92 MB
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Description

The Copy Workshop Workbook An interactive introduction to advertising and advertising copywriting. This is an updated version of what has been a leading book on the topic. It is the first of four volumes, covering the development of advertising and many of the people – primarily copywriters – who made it happen.

Reviews

  • The Copy Workshop Workbook

    5
    By Bruce Bendinger - aka - Author
    Hello boys and girls. They say "It's hard to read the label when you're inside the bottle." No kidding. That said, this is a pretty interesting survey of a pretty interesting business. If you've been in it, if you want to get in it, or if you just like watching Mad Men, I'm thinking you'll find this one of the more engaging things to do on your iPad. Maybe not Angry Birds, but not bad. By the way, let me know how you like it. I give myself five stars for hard work. Bruce Bendinger PS - Watch the videos - if I went to the trouble to do the darn things, it's because there was something worth communicating.
  • Creative Book From A Very Creative Writer

    5
    By Smith Radio
    This book is awesome in both content and presentation. Bruce Bendenger doesn't just inform and instruct, he inspires. And I haven't seen a book so well presented and reflective of its subject than Marshall McLuhan's " The Medium Is The Message. - Steve Smith
  • The Standard for Advertising Copywriters

    5
    By Miggon
    No other advertising book or text penetrates into the art and craft of copywriting as well. Bruce Bendinger is a mentor and legend to more than one generation of successful agency creatives. And this book has inspired them to reach new heights of creativity and effectiveness.

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